Southbridge announces appointment of new Associate Partner

Congratulations to Réda Chraibi for his appointment as Associate Partner at SouthBridge A&I ! He joins our 2 co-founders, Hassan Belkhayat and YOUSSEF TAZI MEZALEK and Lina Lahrichi, Associate Partner

Returning to Morocco in 2022, Réda Chraibi joins our team as Senior Manager, bringing with him valuable experience gained in the financial sector and strategy consulting in Paris and Casablanca, particularly in Top Line issues in various sectors (including Banking, Automotive, Food Service and Culture).

Réda's appointment is in recognition of his track record at SouthBridge A&I. By rapidly specializing in crucial areas such as territorial strategies, human development and investment, Réda has played a key role in positioning the firm as a major player in the Moroccan and African business consulting landscape.

This promotion highlights the ongoing commitment of SouthBridge A&I to cultivate and recognize internal potential, reinforcing its status as a genuine growth platform for its promising employees, preparing them to play an essential role in large-scale, high-impact projects.

As he likes to say: “Overall, we now need to put this to music.