KHERBOUCHE Rim

With over four years of consulting experience, Rim Kherbouche has developed deep expertise in business internationalization, primarily across the African continent. She has led strategic consulting missions for the Moroccan government and international institutions such as the African Development Bank (AfDB) and the International Islamic Trade Finance Corporation (ITFC), focusing on economic development and investment promotion. She has also contributed to large-scale projects aimed at promoting exports and emerging investment destinations.

At Southbridge A&I, Rim is involved in strategic consulting and territorial marketing on various missions. She is passionate about economic development and foreign trade issues, as well as implementing growth strategies for institutional clients both in Morocco and internationally.

Outside of her professional activities, Rim is passionate about writing and travel. An adventurer at heart, she enjoys exploring new cultures and eagerly embarks on hikes to discover unique landscapes. Her travels across Africa, Asia, and Europe allow her to meet people from diverse backgrounds and enrich her multicultural experience.