Southbridge A&I is proud to announce the appointment of Lina Lahrichi as Associate Partner to the firm's co-founders, Hassan Belkhayat and Youssef Tazi Mezalek.
A graduate of ESSEC Business School, Lina Lahrichi has several years' experience in strategy consulting. Having cut her teeth in Paris in a firm specializing in financial services, Lina returned to Morocco and joined Southbridge in 2018, as Senior Consultant and then Manager.
Lina has contributed to large-scale projects in the public sector, mainly in the health sector, where she has built up extensive expertise, but also in other areas of intervention (tourism, gender equality, etc.).
This appointment illustrates the firm's ambitions to pursue its growth and provide a development platform for its talents, building on the transmission of skills and growing together. A vision shared by Lina, who likes to think that “You always have to know the limits of what's possible. Not to stop, but to attempt the impossible under the best possible conditions”.
