A graduate of ESSEC, Reda began his career in consulting in Paris, where he was quickly involved in projects related to the energy, mobility, and public sectors.
At Southbridge, Reda primarily focuses on territorial development, actively contributing to the design and implementation of strategies aimed at promoting the economic and social development of regions. He is also engaged in social issues.
Outside of his professional activities, Reda nurtures a passion for history, sports, and reading—interests that enrich his daily life and help him maintain a harmonious balance between his work and personal life.