A graduate of EM LYON BUSINESS SCHOOL, Réda spent several years working as a consultant and later as a manager at Nova Consulting in Paris and Boston Consulting Group in Casablanca. Through these experiences, he developed expertise in corporate strategy projects, particularly focusing on growth challenges in the financial, automotive, and agri-food sectors.
At Southbridge, Réda has contributed to large-scale projects in the public sector, with a particular focus on regional and social issues.
Passionate about travel (like all his colleagues) and sports, Réda has been a devoted supporter of Olympique de Marseille since childhood—a passion he is eager to pass on to his young son.